Loopy Oakley Kato Eyewear Wants An AR Introduction


Oakley has by no means been a model to shrink back from hanging design, however its newest eyewear has such a loopy look that the corporate has used augmented actuality (AR) to assist introduce it to a choose group — and to make it attainable to grasp how these sun shades will look as soon as they’re in your face. Why? As a result of the Oakley Kato’s frameless, wraparound, contour-fitting design makes them seem extra like a superhero-style masks than your common pair of Oakley sun shades.

Digital Developments has been given an unique take a look at the AR expertise that accompanies the Oakley Kato, which you’ll see within the video above, together with a collection of sketches and ideas that led to the creation of the Kato’s particular AR-equipped “pod.” To assist promote the Kato glasses, Oakley despatched the pod containing them, which seems to be modeled on a UFO, to members of Staff Oakley, together with NFL gamers Patrick Mahomes (seen within the picture under) and Juju Smith-Schuster, and motorbike racer Valentino Rossi

When activated and seen via a smartphone, the pod involves life and the AR show exhibits Oakley’s historical past with uncommon design — together with the aptly named Over The High mannequin — earlier than reaching the Kato’s distinctive design, and finally opening as much as reveal the glasses, that are able to placed on.

That’s precisely the form of theater you count on from a model like Oakley, however are the Kato worthy of such an introduction? Undoubtedly. The standout design characteristic right here is the best way the lens is contoured across the nostril, fairly than having a cutout like common sun shades. It makes the Kato appear like a cross between snowboarding goggles and Batman’s cowl. Regardless of this, there are a number of nostril pads to maintain the Kato in place, plus Oakley’s ear socks on the arms for elevated grip.

Creating the Kato was a particularly advanced course of, requiring a brand new fabrication course of and molds, and even a brand new lens adhesive. Oakley has geared up the Kato with its Prizm lenses, which improve shade and distinction, and so they are available in a wide range of colours together with a blue and a purple. There’s little question sporting the Kato will create fairly an impression.

A thousand Staff Oakley athletes attending the 2021 Tokyo Olympics in July will put on the Kato, however you don’t must be on the Video games to get them. The Oakley Kato can be found to purchase from Oakley at this time for $291. Sadly, you gained’t be getting the cool AR pod, however you’ll in all probability neglect all about that if you put these extremely uncommon sun shades on.

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