GM commits to doubling advert spending with Black-owned media By Reuters

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© Reuters. FILE PHOTO: Emblem of Basic Motors atop the corporate headquarters

DETROIT (Reuters) – Basic Motors Co (NYSE:) on Friday mentioned it would double its dedication to spending with Black-owned media to 4% of its advert price range subsequent yr with a goal of reaching 8% by 2025.

GM had come underneath criticism from some Black media leaders for not spending sufficient of the U.S. automaker’s advert price range with Black-owned media. GM mentioned it would spend 2% of its annual price range this yr with Black-owned media.

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