Former HTC designer Scott Croyle is reportedly engaged on Beats at Apple


When Apple introduced in former HTC design chief Scott Croyle final yr, it wasn’t totally clear why. It now appears that a part of his job is to assist with the design of Beats gadgets. 

Design agency Ammunition is constant to work on Beats merchandise however Croyle is now some extent particular person between the studio and Beats, in accordance with 9to5Mac. New Beats merchandise are stated to be within the works, and the group has reportedly been finding out audio merchandise from different corporations. It seems that Croyle is not engaged on Beats full time, however is splitting his duties between the model and Apple. Beats declined to remark to Engadget.

Though Beats has launched a number of strong in-ear choices over the previous few years, the design of the over-ear headphones hadn’t modified a lot till 2019’s Beats Solo Professional. Having a revered designer on the helm may result in extra distinct or modern Beats gadgets within the close to future.

Croyle labored on Android merchandise for over a decade earlier than shifting to Apple. He oversaw gadgets just like the HTC One M7 and M8 earlier than shifting on to Nextbit, the place he labored on the cloud-focused Nextbit Robin smartphone. A number of months after Razer purchased Nextbit, Croyle departed for a studio referred to as Attic, the place he stayed for nearly three years. He joined Apple as a director in April 2020, as famous on his LinkedIn profile.

Together with Croyle’s reported appointment as Beats design director, Apple has shaken up different features of the audio model’s management during the last yr or so. Former Beats president Luke Wooden stepped down from the place across the time Apple employed Croyle. Apple Music chief Oliver Schusser took over the division.

Replace 5/14 2:07PM ET: Famous that Beats declined to touch upon the report.

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