Fb customers bypass misinformation guidelines with anti-vaccine profile frames


Three months after the corporate banned vaccine misinformation, CNBC has discovered proof of individuals utilizing one in all Fb’s personal options to skirt its insurance policies. The corporate permits customers to create customized borders for his or her profile footage that they’ll then add in order that different folks can freely use them. The concept behind these is to allow people to indicate assist for a trigger. However borders discovered by CNBC and Engadget categorical the sorts of anti-vaccine claims Fb has tried to stop from spreading.


For example, Fb explicitly prohibits content material suggesting it is safer to get sick from COVID-19 than getting vaccinated towards it. But, most of the frames embrace messaging the corporate ostensibly prohibits. “I belief my immune system, not a shot,” says one of many borders. One other one performs on Je suis Charlie, a slogan that got here out of the Charlie Hebdo taking pictures in 2015, and the 5G conspiracy theories that circulated at the beginning of the pandemic. “Je suis vaccine pour le 5G,” it says. Roughly translated, “I’m vaccinated for 5G.”

Facebook anti-vax frame


When CNBC reached out to Fb, it confirmed the frames violated its insurance policies and that it was working to take away them from the platform. As of the writing of this text, it is nonetheless doable so as to add the borders to your profile image. For probably the most half, they’re additionally trivial to search out. It is not clear how lengthy the pictures have been round, nor how many individuals have added them to their profile footage. Nevertheless, like different kinds of anti-vaccine content material on social media, it seems solely a handful of individuals made most of the frames.

“We’re actively selling profile frames that encourage folks to share their assist for COVID-19 vaccines and eradicating any that break our guidelines,” a spokesperson for Fb instructed Engadget. “Greater than 5 million folks globally have used one in all these profile frames to precise assist for the vaccines, and greater than half of individuals within the US on Fb have already seen somebody use one in all our profile frames encouraging assist for vaccines.”

The corporate additionally pointed us to a weblog put up it printed on Tuesday that particulars the utilization of pro-vaccine profile frames. In line with Fb, greater than 5 million of its customers have added the pictures to their profile footage. It additionally claims that greater than 50 % of Fb customers within the US have seen a profile with the frames it developed with assist from the US Division of Well being and Human Providers and Facilities for Illness Management and Prevention.

Replace 4:31PM ET: Fb has eliminated the 2 profile frames highlighted by Engadget after we contacted the corporate.  

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