Contentworks Company Turns 4 – An Unique Interview With Contentworks Company Founders Niki and Charlotte


Niki: I keep in mind that day- we had determined goodies could be an incredible present in Could. Within the searing warmth of Cyprus…. We really feel so happy with our staff which consists of the perfect writers, designers, videographers and undertaking managers within the sector. I’m biased however that’s okay!

Q. How are you celebrating?

Charlotte: Usually we might be delivering desserts to our purchasers and arranging lunches however this 12 months it’s not really easy. We will probably be specializing in our on-line presence with media interviews, dwell social media and desserts. We’re nonetheless having these.

Niki: We will certainly be having desserts! We’ll even be taking a while to thank all our purchasers personally, lots of them who’ve been with us because the starting.

Q. You’re referred to as the go-to company for finance- how did that occur?

Charlotte: Effectively, Niki and I are each from a monetary advertising background. In truth, we first met each other while working in a foreign exchange firm. Monetary advertising is kind of area of interest and takes a particular set of abilities. First there’s understanding all of the totally different laws. ASIC, CySEC, MFSA, FCA, FSA, FRB, SEC, MiFID II and what else did I miss? Then there’s figuring out how you can be edgy, enjoyable and fascinating inside this regulatory framework. get traction on Twitter, entice merchants and nonetheless be compliant. Plus, networking in the fitting circles and being acquainted with monetary PR and media.

Niki: After all, you additionally want to grasp the monetary markets and comply with them carefully. When you’re not specialised in monetary providers, you simply wouldn’t have the ability to dedicate your self to doing this. Charlotte and I are subscribed to all of the finance information websites, regulatory updates and finance traits. Plus, our staff creates evaluation every day for our purchasers, so we’re at all times on prime of the markets. We additionally publish regulation roundup articles every month to maintain our brokers in control with modifications in leverage, crypto restrictions and buying and selling laws. I feel that is what our purchasers worth probably the most about us, our understanding of the markets and that we take advanced topics and switch them into partaking content material. As we transfer into our fifth 12 months we’re established as a number one participant for offering strategic content material and social media for the worldwide fintech scene.

Q. What does a mean day seem like for you as company administrators?

Charlotte: I begin my day with a seaside stroll round 5am after which hit my desk by 6.30. Which means I can meet up with our purchasers situated in Australia and have some quiet time to examine my schedule, reply emails and work on some creatives earlier than everybody else is awake! There isn’t actually a mean day particularly in monetary providers advertising. Every part could possibly be calm after which Elon Musk tweets one thing about Bitcoin and we have to ship content material on it!

Niki: I focus loads of consideration on overseeing our worldwide writing staff, reviewing the standing of ongoing initiatives and planning the following month’s content material. There may be by no means a degree the place you say okay, I’m completed. Since you’re at all times waiting for the following occasion, the following massive change within the trade, and planning with purchasers on how you can make the most of that. I are likely to work later within the day and meet up with our purchasers in New York and Singapore.

Q, How did covid-19 impact your company?

Charlotte: Contentworks Company was at all times decentralized so the closure of places of work and lockdowns didn’t have an effect on our precise enterprise operations. In truth, we have been higher ready than most, having all of the distant staff communication software program, monitoring, distant servers, Zoom and chats in place already. That mentioned, we had beforehand loved a run of abroad expos, talking at occasions and travelling to fulfill purchasers. That is one thing we miss a lot. There’s nothing fairly like the joy of an abroad journey or the enjoyment of assembly a consumer for lunch. We now have a lot making as much as do!

Niki: On the enterprise aspect, our quantity of labor elevated throughout 2020. Brokers witnessed document buying and selling volumes and signal ups- one thing we interviewed them on final 12 months. That meant extra work for us offering FX training, movies, social media updates and occasion help. Talking of occasions, Charlotte and I have been talking incessantly at on-line occasions and expos. We additionally took half in panels, debates and on-line networking classes within the finance area. This stored us busy but in addition stored us in contact with our core demographic to grasp their challenges and necessities.

Q. What’s your greatest company reminiscence from the previous 12 months?

Charlotte: We produce video scripts and sometimes oversee filming to supply route. Usually it’s fintech, banking and foreign exchange, however we lately filmed for a significant transport company and spent the day trip on a luxurious yacht. Issues aren’t usually that glamourous in monetary providers advertising. I informed Niki it was a boring day trip and hid the images!

Niki: Wait, what? You mentioned boat, not luxurious yacht! Okay, so for me, the perfect recollections are chatting with Charlotte and writing our behind-the-scenes of a fintech advertising company comedy/tragedy collection to pitch to Netflix – Madder Ladies. Oh, and that one time on a Zoom with purchasers staff based mostly in Singapore, London, Dubai and New York and my 6-year previous needing to make use of the toilet. You’ve by no means see me flip the digicam swap and mute the mic so quick!

Q. What’s subsequent for Contentworks Company?

Charlotte: We now have been rising our staff and onboarding extra finance writers and analysts so that may allow us to develop additional in future years. We now have additionally given our web site a facelift to take us into the following 12 months. We now have a brand-new company video, social media crammed residence web page, up to date consumer portfolio and a packed content material bar. All this showcases the factor we’re greatest recognized for- nice natural content material advertising.

Niki: The trade is shifting, typically subtly, different instances extra clearly, and we’re consistently reviewing what we do and the way we do it. Our price proposition as a boutique company is the high-level of director-contact our purchasers get. And that’s one thing we don’t need to lose as our staff grows.

Thanks to Niki and Charlotte for becoming a member of us and we want you a really pleased company birthday!

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